JCC Brand

The JCC brand

When we represent Jamestown Community College, we want to connect with our audience as a friend and mentor. We are trustworthy, authentic, passionate, and community oriented.

We are communicating with hardworking students who are creative, value responsibility, and seek purpose in their actions. We must provide clear choices, as well as a clear path for students to pursue their choices.

Key message

Come as you are. Leave as you want to be.


The voice of JCC is our brand personality: trustworthy, authentic, passionate, and community oriented.

To communicate our brand, remember these tips:

  • Use short sentences and paragraphs.
  • Be positive, not negative.
  • Talk with, not to, our audience.
  • Create a conversation. Reply to requests and questions. Don’t post too many promotions.
  • Eliminate buzzwords and use plain language.
  • Use the active tense.
  • Show how JCC can help your audience.
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