Credit Course Schedules

Communication - Fall 2021

In Person
Classes meet in person on campus; specific days/times/location
Online - Asynchronous
Classes meet fully online; no specific days/times/locations
Online - Synchronous (Zoom)
Classes meet via Zoom or other resource; specific days/times
Hybrid - Online Asynchronous & Online Synchronous (Zoom)
A portion of the classes meet synchronous via Zoom or other resource and a portion is asynchronous online; there will be some specific days/times
Hybrid - Online & In-person
A portion of the classes meet in person on campus and a portion is asynchronous or synchronous online; there will be some specific days/times/locations
Hybrid - Online Asynchronous & In Person
Classes meet in both asynchronous online and in-person modes; specific meeting times and locations for in-person portions of classes are listed with each course
Hybrid - Online Synchronous (Zoom) & In Person
Classes meet in both synchronous online (Zoom) and in-person modes; specific meeting times and locations are listed with each course
Intro to Social Media Mrktng — 4413
CMM 1700 – 4 credits
Gretchen M. Lindell

Students will be introduced to foundational concepts in social media marketing and explore connections to strategic communication and public relations. In this course, students will gain hands-on experience with digital forms of communication and will learn to master a wide range of social media tools and platforms. Students will demonstrate proficiency in social media strategy, including; goal planning, audience analysis, content planning, specified social media tactics, and success evaluation. Most importantly, students will partner with a local business to develop a social media plan and then implement that plan throughout the semester. At the completion of this course, students will have the necessary knowledge and skill set to launch an effective social media campaign. Prerequisite: ENG 1510. J fall, spring. Master Course Syllabus

Aug 23 – Dec 17 Mon, Wed 1:15 pm – 2:30 pm