Credit Course Schedules

Communication - Spring 2020

Public Speaking — 3352
CMM 1610 – 3 credits

Students will learn effective strategies for researching, preparing, and delivering informative and persuasive speeches to small groups. Students will be able to demonstrate methods for building confidence in speech delivery, supporting points with evidence, analyzing the audience, using media aids effectively, and refining delivery style. Eligibility: ENG 1510 without supports or Corequisite: ENG 1510 with supports. J fall, spring; C fall, spring. Master Course Syllabus

Cattaraugus County Campus

Intro to Social Media Mrktng — 3451
CMM 1700 – 4 credits

Students will be introduced to foundational concepts in social media marketing and explore connections to strategic communication and public relations. In this course, students will gain hands-on experience with digital forms of communication and will learn to master a wide range of social media tools and platforms. Students will demonstrate proficiency in social media strategy, including; goal planning, audience analysis, content planning, specified social media tactics, and success evaluation. Most importantly, students will partner with a local business to develop a social media plan and then implement that plan throughout the semester. At the completion of this course, students will have the necessary knowledge and skill set to launch an effective social media campaign. Prerequisite: ENG 1510. J fall, spring. Master Course Syllabus

Cattaraugus County Campus

Intro to Social Media Mrktng — 3453
CMM 1700 – 0 credits

Students will be introduced to foundational concepts in social media marketing and explore connections to strategic communication and public relations. In this course, students will gain hands-on experience with digital forms of communication and will learn to master a wide range of social media tools and platforms. Students will demonstrate proficiency in social media strategy, including; goal planning, audience analysis, content planning, specified social media tactics, and success evaluation. Most importantly, students will partner with a local business to develop a social media plan and then implement that plan throughout the semester. At the completion of this course, students will have the necessary knowledge and skill set to launch an effective social media campaign. Prerequisite: ENG 1510. J fall, spring. Master Course Syllabus

Cattaraugus County Campus

Communications Internship — 4172
CMM 2010 – 1 credit
Jessica M. Kubiak

Master Course Syllabus

Cattaraugus County Campus

Jan 20 – May 14 TBD