Engage your followers with shareable content
We assembled the following pointers to help you get the most out of your social media accounts.
(adapted from Vanderbilt University and other sources)
The following best practices have been developed to provide basic guidance on how best to use social media to meet communication and engagement goals, both as an owner of an account and as a user or contributor on behalf of a department or program. As social media changes, these guidelines may be updated.
As a member of the JCC community, it is vital that you engage in thoughtful and respectful dialogue that promotes freedom of speech and sensitivity to and respect for the rights of others. Anything you post reflects on the college. Be professional and do not engage in arguments or debates with others.
Follow online conversations closely to help maintain a clear and current understanding of what is relevant and of interest to your community.
A successful social media presence requires time and effort. If you cannot check into your account at least a few minutes each day and post fresh and compelling content several times a week, you may reconsider jumping into social media.
Timeliness is one of the key chief expectations for social media audiences. Be prepared to move quickly in response to new developments, announcements or emergencies with relevant information.
Remember that anything you share within social media, even within a closed network, is not private. It can be shared, stored and spread globally. Do not post confidential information or proprietary information about the college; content that violates state or federal law; and information or images that are obscene, untrue or defamatory.
Make sure information is factual and accurate before sharing. If erroneous information is shared, let it be known to your audience and correct it. Also review content for grammatical and spelling errors before posting.
As a consumer and producer of social media, offer comments on interesting posts and share the good work of others at JCC. Be responsive to questions and concerns raised by users. If you see a post you think may benefit or require an official JCC response, please contact the Marketing and Community Relations staff at 716.338.1048.
Accept and Monitor Comments
Be prepared to accept and monitor comments. Not all comments will be positive. Respond to such comments professionally and by providing additional information that may help resolve the issue. Remove comments containing vulgar language, those that attack any one group or individual and those that are obviously spam. Refer to JCC’s social media comment policy for more information.
Contribute Valuable Information
Make sure posts add to the community or topic. Don’t just talk about your program or department – share good news from around the college, as well as interesting content from trusted sources outside of the college.
Separate Personal from Professional
Content that is appropriate and of interest to your personal friends is most likely not appropriate for your department social followers. Keep these two presences separate by keeping content irrelevant to JCC and its community on your personal page.
Promote Your Accounts
Make it easy for people to find you on social media. Include your account(s) on everything you send out (flyers, postcards, calendars, posters, e-mails). Make sure you are listed on the official JCC social media directory and make sure you have completed all steps necessary to manage an official JCC social media account. Contact the Marketing and Community Relations staff at 716.338.1048 for more information.
Utilize Facebook Insights, Twitter Analytics, Hootsuite, Icono Square and other tools to gain a better understanding of your account’s effectiveness. These tools will help you better engage your audience by telling you what content works best at what times and days.
Get necessary approval
Before starting a social media site for your department or unit, seek approval from a supervisor or director. Only authorized JCC employees may be a content owner or administrator for college social media accounts. Contact the Marketing and Community Relations staff at 716.338.1048 for guidelines on creating an official JCC social media account
|What to post|
Engage your followers with shareable content
So what should you post on your social media account? The simple answer is shareable content that engages your audience regularly.
While social media is a valuable platform to promote various campus events and happenings, only about 20% of your posts should be promotional in nature. The reality is that people use social media to be rewarded, entertained, and to connect with people, places, and things they deem worthy of their time.
So what should you post?
|Dos & Don'ts of Social Media|
We encourage you to engage in social media for personal and professional purposes. While JCC does not have a written policy governing personal social media use, be aware that you can be held responsible for everything you post online – even if you are at home on your own time.
Remember that complete privacy does not exist in social media. Public posts are indexed in search engines, and private comments can be forwarded or copied and easily made available to the public.
Use the following as a guide to help you navigate personal and professional social media use.