Sport Managment - Spring 2017

Sports Promotion and Marketing — 3847
SPT 1550 – 3 credits
Jason M. Becker

Students will explore promotion and advertisement, marketing, and sales as they pertain to the sport enterprise, including decision making and planning from the sport manager?s perspective and sponsorship strategies utilized in the sports industry. Specific topics include: the nature of sport marketing, studies of sport consumers and consumer behaviors, marketing analytics, the sport product, managing sport brands, licensing, pricing and promotions, sales, electronic media, public relations, and the marketing mix. Also examined will be the legal aspects of sports marketing and ideas for future trends. Corerequisite: ENG 1510 or eligibility: ENG 1530. Master Course Syllabus

Jamestown Campus

Jan 18 – May 18 Mon, Wed, Fri 10:00 am – 10:50 am
Sport History Through Film — 3846
SPT 2530 – 3 credits
Dennis A. Johnson

Students will be presented with an overview of sport history in the United States from 1900 to the present. Utilizing film (i.e., past and present movies and documentaries) as the platform, students will examine social, political, and economic make-up and the ability of sport to effect and shape institutions. Particular focus will be given to social class, race and ethnicity, gender, community, technology, and commercialization through the media. Eligibility: ENG 1530. Master Course Syllabus

Jamestown Campus

Jan 18 – May 18 Mon, Wed, Fri 9:00 am – 9:50 am