Communication - Fall 2018

Intro to Communication — 3283
CMM 1510 – 3 credits

Students will be introduced to the theories, processes, and applications of verbal and non-verbal human communication and explore why and how people communicate (face-to-face, in public, through the mass media, etc.). Students will also examine the ways that new communication technologies are shaping private and public discourse. Students will gain the skills necessary to recognize and analyze communication failures and be able to apply those skills in the process of becoming more effective communicators. Corequisite: ENG 1530; must meet minimum college level reading score: Accuplacer 80+. Master Course Syllabus

Cattaraugus County Campus

Public Speaking — 3284
CMM 1610 – 3 credits
Denise E. Bunk-Hatch

Students will learn effective strategies for researching, preparing, and delivering informative and persuasive speeches to small groups. Students will be able to demonstrate methods for building confidence in speech delivery, supporting points with evidence, analyzing the audience, using media aids effectively, and refining delivery style. Eligibility: ENG 1510; must meet minimum college level reading score: Accuplacer 80+. Master Course Syllabus

Cattaraugus County Campus

Aug 28 – Dec 20 Tue, Thu 2:40 pm – 3:55 pm
Intro to Social Media Mrktng — 3701
CMM 1700 – 0 credits
Elizabeth Threehouse

Students will be introduced to foundational concepts in social media marketing and explore connections to strategic communication and public relations. In this course, students will gain hands-on experience with digital forms of communication and will learn to master a wide range of social media tools and platforms. Students will demonstrate proficiency in social media strategy, including; goal planning, audience analysis, content planning, specified social media tactics, and success evaluation. Most importantly, students will partner with a local business to develop a social media plan and then implement that plan throughout the semester. At the completion of this course, students will have the necessary knowledge and skill set to launch an effective social media campaign. Eligibility: ENG 1510. J fall, spring. Master Course Syllabus

Cattaraugus County Campus

Sep 5 – Oct 17 Wed 8:00 pm – 9:45 pm