Communication - Fall 2017

Intro Soc Media Mrktng HONORS — 3895
CMM 1700 – 4 credits
Simone Mullinax

Students will be introduced to foundational concepts in social media marketing and explore connections to strategic communication and public relations. In this course, students will gain hand-on experience with digital forms of communication and will learn to master a wide range of social media tools and platforms. Students will demonstrate proficiency in social media strategy, including; goal planning, audience analysis, content planning, specified social media tactics, and success evaluation. Most importantly, students will partner with a local business to develop a social media plan and then implement that plan throughout the semester. At the completion of this course, students will have the necessary knowledge and skill set to launch an effective social media campaign. Eligibility: ENG 1510. J fall, spring. Master Course Syllabus

Jamestown Campus

Arts & Sciences Center 110
Aug 28 – Dec 21 Mon, Wed 2:40 pm – 3:55 pm
Digital Video Prod HONORS — 3896
CMM 1710 – 3 credits
Simone Mullinax

Students will be introduced to single camera, post-produced video making. Students will explore shot composition, using a digital video camera, film style shooting, sound recording, and lighting. They will learn how to conduct an audience analysis, write project treatments, and produce storyboards for projects that will be completed during the course. Projects are edited using digital video software and Macintosh computers. Corequisite: ENG 1530; must meet minimum college level reading score: Accuplacer 80+. Master Course Syllabus

Jamestown Campus

Artworks-COCE MAIN
Aug 29 – Dec 21 Tue, Thu 4:10 pm – 6:05 pm
Mass Comm/Media Lit HONORS — 3897
CMM 2610 – 3 credits
Simone Mullinax

Students will learn about the processes, industries, and issues involved in the mass communication media of books, magazines, newspapers, radio, TV, film, the Internet, and the newest media technologies. They will learn how media has evolved over time and will be able to analyze the coding embedded in mass mediated messages. Students will also study the impact media has on us as individuals, Americans, and world citizens. Prerequisite: ENG 1530. Master Course Syllabus

Jamestown Campus

Arts & Sciences Center 110
Aug 28 – Dec 21 Mon, Wed 1:15 pm – 2:30 pm