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Online certificate in Social Media Marketing for Small Business

A self-paced, online professional development certificate delivered by faculty who are not only engaging instructors, but also daily practitioners of social media marketing in their own businesses. Using a combination of video instruction, text, worksheets and quizzes, these classes provide a solid foundation for developing a strategic social media marketing plan for any business. Register today!

Lesson 1: Defining social media
Lesson 2: Social media marketing strategy
Lesson 3: Creating a social media marketing plan
Lesson 4: Google+
Lesson 5: Facebook
Lesson 6: LinkedIn
Lesson 7: Twitter
Lesson 8: YouTube
Lesson 9: Instagram & Pinterest

Successful completion conveys a non-credit certificate from JCC and a downloadable badge for your LinkedIn profile.


Business Basics Online

The Smart Start To Your Business!

Have you thought about the possibility of owning your own business? Being your own boss? Is it hard to find time in your busy life to develop your business idea?

If you have internet access you can work on this ten module non-credit course on your own schedule. This great tool will help to organize your ideas and develop a business plan.

In This Course You Will Learn:

  1. The importance of the basic business strategies (planning, marketing and financing)
  2. How to use start-up costs to evaluate the feasibility of your business idea
  3. How and where to find business resources
  4. How to select the best form of organization for your business
  5. Where to find permits required for your business
  6. Resource help to assemble your management team
  7. How to start a good record keeping system 

Once you register for the course you will receive a username and password, which will allow access to the course for six weeks. The valuable worksheets and templates can be saved to your computer or portable device for future use.

If now is the time for a different path in life – be smart and start with this course!

Course fee:  $50.00

To register by phone: 716.338.1024
To register by mail: 
Mail in registration

Register

To Register for Business Basics

Call 716.338.1024 or mail completed registration form and payment of $50.00 (check or money order payable to JCC) to:
Small Business Development Center
Jamestown Community College
P.O. Box 20
Jamestown, NY 14702-0020

Credit Card payments: For your personal security purposes, JCC has adopted a policy that we will no longer accept credit card payments via fax or mail. Registrations by phone using Visa, MC or Discovery are always welcome. Call 716.338.1024 – or stop in person at the nearest campus.

Once your information is received at JCC, your on-line account will be set up and you will receive an email message with your username and password. You will also receive the dates for which your account will be valid. You will need to complete the course within the timeframe.

After you finish the course and the evaluation, click on the final SUBMIT button. The course completion information goes to the course manager, and a Certificate of Completion will be mailed to you.

If you have any questions, contact the Small Business Development Center at 716.338.1024

Course content

 Lesson 1: Starting Your Business

  • Entrepreneurship - Is It For Me?
  • Do You Have the Right Skills/Personality to Become an Entrepreneur?
  • Analyzing the Feasibility of Your Business Idea
  • Initial Cash Requirement for the New Business
  • Calculating the Break-Even Point

Lesson 2: What Form of Organization to Use

  • Your Business Structure
  • Four Types of Business Organizations
  • Quick Reference Guide to Legal Business Formations

Lesson 3: Writing a Business Plan

  • What Is a Business Plan
  • Why Is A Business Plan Essential
  • Structure of a Business Plan

Lesson 4: Developing a Marketing Plan

  • The Marketing Process
  • The Marketing Concept
  • The Marketing Plan
  • Sample Market Analysis

Lesson 5: Financial Plan Statements

  • The Financial Statements
  • Financial Statement Definitions
  • Common Financial Term Definitions

Lesson 6: How and Where to Get Capital To Start

  • Obtaining the Financing You Need
  • The Realities of Grants
  • How to Obtain Your Free Credit Report
  • Sources of Financing
  • What Information Does the Lender Need to Know

Lesson 7: Professionals For Your Team

  • Outside People Resources
  • Internal People Resources
  • The Accountant, Attorney, Banker, Insurance Agent, and SBDC

Lesson 8: Government Regulations

  • Coping With Regulations and Paperwork
  • Permits and Licenses
  • Chautauqua County Certificate of Business Name
  • NYS Sales Tax Authority
  • Federal Employer Identification Number (EIN)
  • Employer Responsibilities

Lesson 9: Essentials of Good Record Keeping

  • Record Keeping
  • Determine Your Record Keeping Needs
  • Sales Tax Returns
  • Self-Employment Tax

Lesson 10: SBDC Services

  • Helping Your Business Grow
  • Small Business Websites
Course objectives

In this course you will learn:

  1. Importance of the basic business strategies (planning, marketing, and financing)
  2. How to use start-up costs to evaluate the feasibility of your business idea
  3. How and where to find business resources
  4. How to select the best form of organization for your business
  5. Where to find permits required for your business
  6. Resource help to assemble your management team
  7. How to start a good record keeping system
SBA logo
Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.
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